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Are your clients doubling their mobile budgets?

October 10, 2013

With reservations about the effectiveness of mobile advertising rapidly fading, U.S. spending on the platform more than doubled in the first half of the year, rising to $3 billion from $1.2 billion a year before, according to the Interactive Advertising Bureau. Total online ad spend increased 18% to $20.1 billion in the first half. “Consumers have been embracing mobile for the past three years, and marketers are just catching up,” said Laura Desmond, CEO of Starcom MediaVest.(Source: Wall Street Journal, Oct 10, 2013)

 

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